One of the most powerful, yet over looked weapons in your marketing arsenal is your business card.
If designed properly this little 3 x 2.5 piece of paper will not only let people know how to contact you it will also tell them why they should contact you. In order to be effective and get you more Business your business card must stand out, and get noticed.
How a distinctive business card resulted in a $5,000 Sale
A friend of mine and his wife recently went furniture shopping. By the end of the day they had gone to 8 stores and had 8 Business cards. 7 of the Business Cards were your garden variety white cards with one or two color writing on them.
One card was a little different. The salesman, we will call him Bob, had decided to make his card stand out a little by putting his picture on it along with a couple of color pictures of his furniture. Bob's business card made an immediate impression.
The next day they flipped through the all the business cards that they had received the previous day. They immediately remembered Bob from his business card. They went to Bob's store and spent over $5,000 All because of a business card!
