What makes a Good Business Card?
Today's business card works as both a reference piece and, more importantly, as a marketing tool. Some cards are handed out in person, some are sent in a mailer, while others sit on cash counters waiting to catch a customer's eye. Well designed cards are filed neatly or kept in a wallet, whereas most are unfortunately lost in untamed piles in desk drawers.
Each situation demands something different of a card, which leads to another key lesson; if a card can make a strong and positive first impression on its intended audience, it has a better chance of surviving a range of harsh conditions. Consider the following scoring system for judging a business card on it's technical merit:
Does the card offer appropriate contact info?
Pretty basic stuff here; leave out your telephone number or web address and you're harder to reach.
Does the card say what the company does?
You can't assume the cardholder knows what you offer, unless your company name makes it obvious (e.g., Edwards Accounting). The more specific, the better. For instance, does your accounting outfit cater for all sizes of business?
Does the card include a compelling marketing message?
Why should anyone do business with you? If you don't answer that question and your rivals do, you won't get the call.
Legibility:
Readability is sadly lacking from many business cards I've seen.
Is the card visually pleasing?
An attractive card that obeys basic design principles connotes a caring business that pays attention to detail.
Durability:
You don't want your card thrown out, but cheap paper tears and home-made cards spell amateur.
Is the card especially memorable?
Catchy slogans, interesting materials or die-cuts can imprint the customer's mind with your brand.