"a pamphlet or booklet, esp. one containing summarised or introductory information or advertising."
(Source: The Collins English Dictionary 1986:198)
What is the purpose of a brochure?
Brochures are designed and used:
- as a marketing tool to advertise services or products;
- as an information providing tool to inform people about specific things like HIV/Aids, TB, etc.
When you design a brochure to sell or explain your products or services, you must remember that this brochure is going to "talk on your behalf" about your services or products that you offer. It is extremely important to make sure that your brochure gets the correct message across, is clear and, most important of all, sells or explains your product or service - which is your ultimate goal.
