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Business Card Printing and Design Tips
I'm always surprised when, during the "get
to know you" part of a committee meeting, someone in the room announces they
have "forgotten their
business cards". Or when someone visits our
booth at a trade show and is unable to leave a card because they don't have
any with them. In sales, forgetting your business cards is like forgetting
your pants.
Your cards should include your name, phone number, fax number, e-mail and
street addresses and company logo. This information should be produced in a
color and font that are easy to read. In addition, you could include
discounts, coupons, punchers or any call to action that will add value to your
business card.
Also, have your cards printed on a paper stock that someone can actually write
on. If your cards are plastic or a dark color they will be less useful to
those who receive them, especially if they, like you, take notes on cards.
While
business cards that look and feel like credit
or gift cards may be a novelty, they will most likely be tossed rather than
kept as useful reminders for further action.
Many sales managers monitor their sales staffs' activities based on the number
of business cards each rep collects during the day. You can easily rate the
effectiveness of your daily routine by counting the cards your collect. You'll
have a better idea of how many leads you're generating if you give a card each
time you receive one.
Your business cards are one of the most productive pieces of collateral you
will generate. Consider them the seeds of your business, and scatter them
widely.
Some interesting business card
related articles
Business Card Punch
These days, a small business needs every ounce of marketing muscle they can
get. Business cards are a perfect weapon for an entrepreneur to have in the
trenches when competing for customers.
You designed your business cards using all the right techniques and it looks
incredible. Now that you've got the attention of the holder, are your words
appealing to them?
This is one often overlooked marketing essential: What your business card
says.
Take your business card out and have a good look at it. What words do you use
to describe your business, your products or your services?
The header or slogan should speak directly to your customer and distinguish
your business from the rest. Remember your card will likely be on a bulletin
board or in a rolodex with a few other competitors. This small bit of text
could mean the difference between a new client or unseen revenue.
The graphic design team at PrintingHut.com helps make sure your business card
designs stand out and lead a solid first impression. View our
printing and design packages here.
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