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Postcard
Printing and Design Tips
Postcards may not be the most popular
marketing tool in our modern high-tech business world. That's too bad because
they can be a very cost-effective way to generate website traffic and sales
leads... if you do it right.
Postcards get delivered in a format that's ready to read. Take advantage of
this by making the biggest benefit you offer the first thing the reader sees.
This will make them want to read the rest of your postcard.
For
example, state your biggest benefit as a headline at the top of your postcard
...or make it the first item on a bulleted list of benefits ..or highlight it
in bold type if it's in the body of your postcard.
Be
Clear and Direct
You have only a few seconds to get the
reader's attention and to persuade them to take the action you want. So keep
your message brief and make sure the reader can clearly understand it with
just a quick glance.
For
example, limit your postcard to just a few short sentences with blank lines
between them. Reduce several sentences to a short bulleted list to save space
and reading time.
Always
end your postcard by telling the reader exactly what to do to get more details
- and include a reason to do it immediately.
Design
your message to sell the reader on seeking more information instead of trying
to close sales.
For
example, don't include much (if any) actual information about the product or
service you are selling on your postcard. Instead, promote the major benefit
(or benefits) they provide. Then persuade the reader to visit your website or
to take some other action to get more information from a source where you can
close sales.
Some
interesting postcard related articles
Clear
Logo Design and Phone Number
After you have aroused the desire from your motivated sellers, now, they can’t
find your number to call, or they have to find their glasses to find your
contact info. That will be a no-no. Your company logo design and phone number
should be clear and easy to find.
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