|
Stationery
Printing and Design Tips
This simple guide is designed to help you
focus on the information you may need to include and the types of things you
need to consider when designing business stationery - before anything is
actually printed!
Choosing the
design of a letterhead or any other form for your business should be fun,
simple and fairly straightforward. But there are many factors you need to
consider before you place an order. It is all too easy to have 500 letterheads
printed off before you realize that you have forgotten to include your mobile
phone number!
The letterhead
that you use for your business will affect the image that others form about
your company. It is sometimes the first opportunity that you have to present
your company to someone. It is important that the design you create for your
letterhead reflects the image you want conveyed. Your letterhead will not only
provide the customer with your name and address, it will also create an image
about the quality of your products or services.
The design you
use for your letterhead should express your company's personality. A
letterhead designed for a company that sells children's toys should be
different from a letterhead designed for a law office. Each needs to reflect
the personality of the company to create the proper image. You can affect the
image that is created through the use of different elements on your
letterhead, such as your logo, ink colors, typestyles and the paper it is
printed on.
Some interesting stationery related
articles
Logo Design
If you do not
presently have a
logo design , you should consider designing
one or have one designed by a professional. Your logo should be a professional
representation of your company. It may be well worth the cost of having it
created by a professional since it is an investment in the future image of
your company.
Whether you
design your own logo or have it created professionally, there are some basic
elements that you should use to develop the design.
-
Company
or Product Type - What type of personality do you want to convey;
formal, bold, cheerful, youthful, technical, professional . . . ?
-
Graphics
- Do you have a graphic that reflects your company type that could be
incorporated into the design? It could be pictures, lines, squares or other
shapes used to represent an image of your company.
-
Typeface
- Sometimes letters of a special typeface are used to represent the
first letters of the company's name, such as the GE used for General
Electric.
-
Ink
Colors - Many times there are specific colors that are used to represent
a company. Those colors could be incorporated into the logo design.
| 
